Grid computing promises to deliver a step-change in the way we do business in the European Union today. Grid has already demonstrated its value to scientific-research world, and it must now demonstrate its value to industry and commerce. BEinGRID undertakes a series of targeted business experiment pilots designed to implement and deploy Grid solutions in a broad spectrum of European business sectors. The outcomes of the project will be a series of success stories about the take-up of Grid solutions by the businesses represented in the project, a repository of Grid middleware components and best practices, and a strong exploitation message from these success stories to stimulate the long-term adoption of Grid solutions by European business.